Check the website’s licenses.
Always ensure the website owns a valid license and is ADM regulated. Legal licensure confirms that the sportsbooks operate legally as per industry standards.
Betting is a popular event in Italy, with many locals engaging in sports gambling in the local league (Serie A) and international leagues like the EPL, La Liga, and Bundesliga. As BetSurfer, we have compiled an extensive collection of the best betting sites in Italy so you can find them all under one roof.
Sports betting in Italy is an integral part of the local culture, and the recent legislative changes, for example, the blacklisting of more than 600 bookmakers in 2006 and the legalization of card games through the Finance Act of 2007, have boosted betting activities in Italy. They support the legal betting environment.
The sites in the list below have undergone a rigorous review process. We examine factors related to security and licensing, how competitive their odds are, customer care team responsiveness, and first-hand user experiences. All these factors are explained in detail in the respective sportsbook reviews.
Bet365 is the best overall betting site in Italy that tops our list. It features an easy-to-use interface, and it’s devoted to sports betting, leaving users with a wide range of options from the over 40 sports varieties.
Bet365 was founded in 2000. It has a license from the UK Gambling Commission (which covers most parts of Europe, including Italy) and the Malta Gaming Commission. It’s among the oldest betting sites that have continued to offer quality casino games to Italian players.
If you love streaming games, for example, football, Bet365 is the ideal option. Users can stream Bundesliga & La Liga matches, but they must have a positive account balance or must have wagered within the past 24 hours. It’s worth noting that this top bookmaker in the Italian market has one of the best welcome bonuses: a 100% match deposit of up to 100 € with a minimum deposit of 5 €.
This is Italy’s largest leading betting exchange, founded in 2000, that covers 32 sporting choices, such as Serie A, UEFA Champions League, EPL, and NBA. Betfair merged with Paddy Power in 2016 and became Paddy Power Betfair, currently one of the most prominent betting companies worldwide. Regarding safety, this best bookmaker in Italy is licensed by the UK Gambling Commission & the Malta Gaming Authority. (These two bodies offer licenses to reputable bookmakers). You shouldn’t worry about your safety while playing in Betfair.
Whether you’re streaming or playing eSports or live games, the website is highly responsive and fast to load. However, we think the website should upgrade its layout design and reduce the number of Italian betting markets displayed on the dashboard.
William Hill is the best mobile operator for sports betting in Italy. It was launched in 1934 in the UK and is owned by WHG International Limited. The Italian version, Williamhill.it got a license from AAMS, a reputable Italian gambling oversight authority in Italy. This bookie has a very responsive mobile app that lets users bet anywhere while on the go. This is an area in which some sports betting operators are still lagging.
It’s worth mentioning that this online Italian betting site has a trusted customer support team that’s always available 24/7 to ensure all your queries are attended to. We recommend you try the chat option for faster response since they respond to messages instantly.
Managed by Betway Limited under license number 15216, this top Italian bookmaker was launched in 2006. It initially focused on poker, bingo, & casino games before introducing sports betting. It’s headquartered in Malta and has previously sponsored teams like West Ham United, Werder Bremen, & Anderlecht. Additionally, Betway has a sponsorship tie-up with Ninjas in Pyjamas, a leading eSports team worldwide.
Its vast market variety (30+) & 95% payout rate make it a favorite for sports betting in Italy. Betway is AAMS regulated, and the bookmaker is also controlled by licensing bodies in the UK (UKGC), Belgium, Sweden, France, & Spain.
Unibet was launched in 1999. It is licensed by the AAMS, an oversight body that ensures you’re always protected while betting in Italy. The AAMS closely monitors its operations to ensure compliance with the rules and regulations.
This top bookie in Italy initially targeted the Scandinavian market but has spread to accommodate Italian players and others worldwide. You can trust Unibet as a safe bookmaker with a great collection of promotions and bonuses (100% match deposit bonus up to 500 €) to keep users playing. Additionally, Unibet promotes responsible gambling and has been recognized by bodies like GamCare, EGBA, & eCogra.
Through our extensive research, we can conclusively say that the best live betting site in Italy is Bwin. It launched in 1997 as Betandwin but rebranded to Bwin in 2006 and is headquartered in Gibraltar. Regarding safety, Bwin has a UKGC license, making it one of the most reputable sportsbooks for the Italian industry.
With over 25 online betting markets, you won’t miss your favorite sport from the long list. Go ahead, explore, and enjoy the many perks awaiting you at Bwin.
888Sport (founded in 2008) is managed by 888 Holdings PLC, under licenses from the UKGC and the Gibraltar Gambling Commission. It provides a variety of over 30 sports markets for betting through its applications. You’ll never go wrong choosing 888Sport.
On mobile, users can comfortably place bets and watch live matches without glitches. The application functions perfectly and is among the things we love the most about this top bookmaker for Italian players.
If you’re looking for the best bonuses & offers in the Italian sports betting market, 22bet is the most appropriate pick. The online betting platform was founded in 2016, and Marikit Holdings Ltd owns it. The site offers about 50 sports to wager on, with 1500 odds for each event. 22Bet’s crucial details, including the location and licensing details, are at the footer.
Regarding security, the Kahnawake Gaming Commission (KGC) & the Government of Curacao license 22bet to provide a safe betting environment. The welcome package includes a 100% match deposit of up to 122 €.
NetBet is the ideal choice for comprehensive payment options. The online betting site was established in 2001 under the AAMS license in Italy. Also, the Romanian and French national regulators license it. NetBet operates on the SBTech sportsbook platform in Italy and accepts various payment alternatives, including Mastercard, Skrill, & debit cards.
Today, NetBet provides over 25 choices for sports betting in Italy and a welcome package of 20 € (no bonus-code required). Here, the policy is to deposit 10 € through a debit card to unlock the bonus. If your first deposit is through any other option, you’ll not be allowed access to the package.
Marathonbet was started in 1997 and supports low-margin betting. The site is owned by Marathon Alderney Limited and is licensed by the AAMS in Italy, the UKGC, and the Spanish national regulator.
Compared to other popular Italy betting sites, Marathonbet offers enhanced odds or utilizes a lower profit margin for its odds. Payment methods in Marathonbet include EcoPayz, Neteller, Trustly, and credit/debit cards for banking.
SNAI is the best localized Italian focused sportsbook in our database. It originated from horseracing and offers 30 online betting choices to pick from. There is a lightning-fast horse racing application dedicated to live-streaming. Besides, the software supports other live betting options, such as tennis, soccer, basketball, & football.
With over 1500 streams per month on SNAI, you’ll find mouthwatering sports-related promos and bonuses to make your experience on the site more enjoyable. The payment methods the betting website supports include SnaiPay, Postepay, Mastercard, and debit cards, among others. And… the payout for SNAI stands at an impressive 94%!
🌏Country | Italy |
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👌Language | Italian |
💰Currency | Euro |
⚽Popular sports | Football, Swimming, Tennis, Cycling, Skiing, Volleyball, Basketball, Formula 1 |
⚖️Is betting legal? | Yes |
🏛️Regulator | Agenzia delle Dogane e dei Monopoli (ADM) |
🧾Gambling taxes | 20% tax on winnings from gambling |
💳Most popular payments methods | Bank Transfers, PayPal, Postepay, Credit/Debit Cards, Skrill, Neteller, Cripto |
There has been a dynamic evolution of the Italian betting market, with more betting sites coming into the scene. To fit in perfectly, the websites have taken the time and focused on offering better odds, exclusive bonuses, and cutting-edge technology for players. You’ll often get unique advantages on these new Italian betting sites as opposed to established ones, giving you more valuable and improved betting experiences.
Ready for a new online betting experience? Check out our expert-vetted list of new betting sites Italy below and enjoy the latest market offers.
Although it debuted in 2021, Powbet rose in popularity, joining the list of best betting sites in Italy. Its Curacao license, 24/7 responsive customer support, live betting, eSports, and availability in over 10 languages make it a player’s favorite. Powbet offers 25+ sports betting markets—you’ll never miss something to bet on!
On signing up, players stand to benefit from a first deposit match bonus of 100% up to 100 €. Powbet ensures all player data is safe from unauthorized access through SSL encryption, accepts some cryptos (meaning more anonymity), and they’ve partnered with reputable game providers like NetEnt and BGaming to ensure users enjoy the games with better odds of winning.
Managed by TechOptions Group B.V. (reg. number 153194 (0)), Ivibet was launched in 2020 and is licensed by Curacao. Its sleek design and well-organized live sports betting section will keep you glued. At the click of a button, users can access over 30 markets, including tennis, basketball, football, soccer, and many more games. Remember, all this can also be achieved on the responsive mobile app—online betting made easy wherever, whenever.
Also, you’ll find crypto banking options on their website, something rarely found in older betting sites. Whether you’re a fiat or crypto lover, Ivibet got you covered. Besides, punters are awarded a welcome package of 100% up to 150 € matched bonus on their first deposits. The minimum bet amount in this top Italian sportsbook is 10 €, and you must meet the wagering requirements to withdraw winnings from the promotion.
Vave is another top new bookie in Italy. It was launched in 2022 by TechOptions B.V. and has a Curacao license. The good thing about the betting site is that it incorporates SSL encryption, which means all players’ data is safe. Also, it’s a hybrid casino, so punters can always choose to play with traditional currencies or cryptocurrencies in Italy.
This top sportsbook in the Italian market has made a name for itself. Some of the features that make it likable in the market include its favorable odds and an appealing website design. There also are 28 sports betting markets, live-streaming and betting, whether on desktop or its application, and a generous welcome bonus of 100% matched up to 100 €.
If you want to explore a hybrid sportsbook with a modern touch and feel, try out Vave!
Smartphone technologies have revolutionized online sports betting in Italy. Betting apps are now a popular choice for bookies and casinos alike, allowing users to easily place live bets, checkfootball matches live scores, and even cash out conveniently. For an in-depth look into the matter, we have compiled a list of the best betting apps in Italy. Check them out below.
Bet365’s application may not be among the most appealing in the Italian sports market, but it’s difficult to find anything wrong with it. With its Face ID and Touch ID, no one else can log into your account since they must undergo a security check. Like the desktop version, you can easily access all the sports options, an excellent feature by Bet365’s software development team.
William Hill has an excellent sports betting application that’s supported in Android and iOS versions (memory requirement is around 20 MB for Android and 70 MB for iOS). Everything is more spaced out, and little adverts pop up as players use the app. The app’s top-notch performance with HD live betting makes it a perfect option for bettors who like playing via mobile apps. Tap on the bet slip to view and adjust any pending wagers and see your possible win amounts. For early payouts, the William Hill mobile betting app provides Cash Out and Partial Cash Out features to allow you to accept advance cashouts while sporting activities are underway.
Think about total and partial cashout, in-play betting, bet builder, live-streaming, gambling controls, and a quick bet system—all these are found in the Betway application. Through the software, you’ll get unlimited data about past game results, team info, and professional data analysis for individual team members. Betway is dedicated to continuously updating their application so users can have the greatest experience ever.
Quick downloads and responsive operations are some of the features that greatly describe the Unibet betting app. Users can seamlessly access all 35 sports markets and live-stream the over 40,000 live sports as they would with the desktop version. At the time of writing, this app had over 500,000 downloads on Playstore, a testament to how players worldwide have accepted it to facilitate their online sports betting journey. As BetSurfer, we can conclude that this is among the top new betting apps in Italy. Don’t be left out, be part of the Unibet mobile app family.
Betting in shops and online is legal in Italy. The Agenzia delle Dogane e Dei Monopoli oversees all gambling activities in the country. Italian legal laws allow online and offline betting from physical shops and protect players from fraud by betting agencies. Before operating in Italy, a bookmaker must have ADM-issued licenses issued.
Our experts at BetSurfer handle the task of ranking Italian betting sites seriously. We ensure that only the best online sportsbooks make it to our list. Our thorough assessment process covers all aspects that affect your experience. Below are the key factors we prioritize when rating the best betting sites in Italy.
We only review and rank betting sites with verifiable licensing from ADM in Italy. Valid licenses confirm that betting sites comply with Italian laws.
Our experts evaluate every site’s safety protocols, including encryption, privacy policies, & firewalls. We strive to review only sports betting sites in Italy that can protect user data.
We’ll assess the events provided by the sites. The best betting sites in Italy should have popular leagues & niche markets.
These are an essential part of betting. We’ll compare odds across different online sportsbooks to find betting sites with worthy value.
Italian betting sites offer these perks to enhance user experience. They add value as wagerers can stretch their betting budgets.
We’ll also prioritize how easy it is to utilize the online betting sites. This includes navigation and loading speed. Betting sites with clear menus provide an enjoyable experience.
You should pick one that features your preferred sport for better wins. Italian wagerers have their favorites based on the popularity & thrill of the game in the country. Below is a review of the sports betting Italians love.
Top site: Bet365, Betfair
Football is the most popular sports betting activity in Italy. Fans follow leagues from Serie A to UEFA & FIFA World Cup. Italy has a rich football history, with fans strongly supporting Juventus, Inter, or AC Milan. Football provides plenty of betting options. Players can predict the football game outcome, goal scorer, goals, etc. Serie A remains the primary focus locally. However, Italians also wager on football leagues from other countries, such as La Liga & EPL.
Great bookmakers: Unibet, SNAI
Italian bettors strongly support swimming because the country has been very successful in the Olympics. Italian swimmers brought attention to swimming. Online betting options for the sport include outcomes of significant activities such as the Summer Olympics. Most people focus primarily on player performance. Betting on swimming works for those who enjoy placing fast-paced bets.
Great Bookmakers: Unibet, Betway
Tennis is also popular because Italians have a track record on the ATP & WTA circuits. The Italian Open attracts attention from those following locally and anyone betting. Italians equally follow global tournaments such as the Wimbledon & US Open. Tennis betting has several markets for game winners, set scores, and point outcomes. Therefore, you ought to analyze player performance before placing bets.
Great Bookmakers: Bwin, Marathonbet
Cycling is a significant sport in Italian sporting culture. Several events attract avid fans and wagerers. Most Italian wagerers bet on these events, plus others like the Tour de France. Betting in cycling requires predicting stage winners, race winners, and standings. Consider cycling wagering requirements if you love endurance activity.
Great Bookmakers: Betway, Betfair
Skiing always takes center stage during winter. Italians have a strong history of skiing, with local stars winning big. Most punters bet on significant events like the FIS Alpine World Cup. Bets on skiing focuses on race winners, podium finishes, and event results. The sport is ideal for anyone who likes adrenaline-pumping sports.
Best Bookmakers: NetBet, 22bet
Italian SuperLega, among other volleyball games, is loved and most wagered in Italy. Italians follow local and global championships. Bets here focus on match results, set totals, and player performance. As such, wager on these events if you enjoy team-based sports.
Best Bookmakers: Bet365, 888Sport
Basketball has grown in Italy, with LBA being the main league of interest. Italians equally watch the NBA during playoffs. Betting markets for basketball include totals, point spreads, and player stats. Consider this game if you love fast-paced sports.
Best Bookmakers: Bwin, Bet365
Italy’s passion for Formula 1 can’t be matched. The Italian Grand Prix is the highlight that attracts both fans and bettors. Bettors place wagers on race winners, fastest laps, and podium finishes. Bet on Formula 1 if you enjoy high-stakes races.
You should prioritize odds or coefficients when choosing Italian betting sites. Enhanced odds result in better returns on winning bets. Therefore, find trusted operators that offer competitive rates. The best sports betting sites in Italy that offer exceptional odds include:
New and loyal bettors are allowed by betting operators in Italy to maximize their experience. You’ll find these bonuses in these forms, including:
Upon signing up or making the first minimum deposit, new users get this offer. The bonus boosts new punters’ initial funds. In most cases, they will match your deposited amount. A welcome bonus is a perfect way to start with a higher bankroll.
Recommended Bookmakers: Bet365, William Hill, SNAI
This type of bonus allows users to place bets without funding their accounts. The no deposit bonus provides a risk free way of exploring online sportsbooks. Though small, it’s perfect for trying a bookmaker without losing real money.
Brands: Bwin, 22Bet
Free bets allow you to place wagers without using your real money. They are often given as part of the welcome offer. However, you should utilize them for specific matches/betting markets. But read the policy, rules, and terms and conditions of a bookmaker first.
Recommended Bookmakers: Betway, 888Sport
Cashback perks return a percentage of the lost bets. Getting some money back reduces the impact of your unsuccessful bets. Cashbacks apply to specific matches or time frames.
Recommended Bookmakers: NetBet, Marathonbet
Italian punters have plenty of payment options to use when funding their online casino accounts. These choices have varying speed, security, and convenience. Here are some of the popular options you can consider using besides Trustly & Apple Pay:
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PostePay is a prepaid card by Poste Italian popularly used in Italy. Transactions using PostePay prepaid cards are instant and charge minimal fees. Topping up the card is equally easy. This makes PostePay perfect for bettors in the country who prioritize safety and local accessibility.
Visa & MasterCard allow quick transfers to your account. Fees vary depending on your bank of choice. However, Visa & MasterCard are backed by robust safety measures. Debit & credit cards are great choices for several reasons. Visa & MasterCard suit anyone needing high bank transfer limits and better terms. We recommend credit cards for all regulated funding.
You can also use cryptos like Bitcoin to fund your account. Most people love them because of their high security and anonymity. Transactions are instant and charge little or no fees. Bitcoin is great for tech-savvy bettors. Always read the terms of all sites.
PaySafeCard is a prepaid card that allows account owners to fund their accounts without using the banking option. This method charges no depositing fees, and transactions reflect within minutes. With PaySafeCard, you can replace your banking solutions.
Many people use PayPal & Apple Pay because they’re fast & reliable. You can use PayPal for secure and fee-free deposits. However, some Italy betting sites charge for a payout.
This popular e-wallet facilitates instant deposits & fast withdrawals; consider it for international transactions.
Neteller works almost similarly to Skrill. It provides rapid deposit and withdrawal at minimal fees, supports different currencies, and offers robust safety features. Use Neteller if you are a regular bettor needing speed and flexibility.
MiFinity is another e-wallet offering quick deposits and secure transfers at affordable fees. However, it has high limits. Overall, it’s an excellent alternative to traditional e-wallets.
Jeton is an emerging e-wallet that provides faster and more secure deposits. It has low fees, and you don’t need to link your card. If you prefer digital wallets without higher transaction limits, you can use Jeton.
Despite fast withdrawals ensuring you get your winnings faster, payment methods and online sportsbook policies influence processing times. Leading betting companies such as Bet365 and NetBet prioritize swift payouts. This works for users using e-wallets like PayPal, Skrill, and Trustly. Transactions on e-wallets are processed within hours.
It’s important to choose Italian betting sites that are reputable, reliable, and meet your needs. Below are some tips and tricks for finding Italy’s best sports betting sites.
Always ensure the website owns a valid license and is ADM regulated. Legal licensure confirms that the sportsbooks operate legally as per industry standards.
Referrals are a good resource for good operators. Ask friends and fellow bettors about their experiences with these operators.
Test the site’s customer support for the sportsbooks before committing. Ask them a sample question to see how effective their responses are.
Always use sites that allow the Italian language. This eliminates understanding challenges and will enable you to navigate the website easily.
Before gambling, you should have a set budget and stick to it. Budgeting helps you avoid overspending.
you should learn the signs of problem gambling. Most people chase losses or gamble with what they can’t afford to lose.
if gambling becomes a problem, seek professional help. Various help groups in Italy are there to help those struggling with gambling addiction.
several payment methods can help you manage your gambling expenses. E-wallets and prepaid cards, for instance, PaySafeCard offer better control.
Italian betting companies offer tools to help users regulate their activities. Self-exclusion and reality checks are good examples.
The best betting sites in the country have user-friendly interfaces, competitive odds, extensive sports markets, and secure payment options.
When choosing a site, it’s essential to prioritize platforms licensed by ADM (Agenzia delle Dogane e dei Monopoli) to ensure safety and fairness. Features like live betting, mobile compatibility, and enticing bonuses can further enhance your betting experience.
Ultimately, the ideal site will depend on your individual needs—whether you value live streaming, unique promotions, or a wide range of payment methods. Explore our top picks and find the platform that aligns with your betting style. Happy betting, and remember to gamble responsibly!
Virginia Kibathi is an experienced writer and researcher in the betting industry. She has a solid background in gaming trends and market insights. Virginia succeeds at thorough reviews and expert studies on sports betting landscapes worldwide. Her sharp eye for details of local markets and real-fact reports guarantee that readers receive accurate and reliable information that fits their needs.
The betting companies in Italy determine event odds. They assess factors like team performance, news, and player statistics.
The maximum you can win from a single bet varies among sites. However, it’s influenced by several factors, including the maximum payout limits of the sport & betting sites.
Withdrawals depend on the sites and payment methods used. E-wallets process payouts within 24 hours, while banking options can take several business days.
Customer support can help resolve cash-out issues on all sites. Cash-out issues mainly occur due to technical problems or when you must verify your account.
Italian sportsbooks may not offer some sporting events because of licensing issues or market demand. In some cases, a bookmaker equally focuses only on popular sports. Otherwise, different bookmakers offer various sports.