Check the website’s licenses
Always ensure the website owns a valid license and is ADM regulated. Legal licensure confirms that the sportsbooks operate legally as per industry standards
Best Betting Sites in Italy 2025
Checked by Max Fox
Created
Updated
Betting is a popular event in Italy, with many locals engaging in sports gambling in the local league (Serie A) and international leagues like the EPL, La Liga, and Bundesliga. As BetSurfer, we have compiled an extensive collection of the best betting sites in Italy so you can find them all under one roof.
Sports betting in Italy is an integral part of the local culture, and the recent legislative changes, for example, the blacklisting of more than 600 bookmakers in 2006 and the legalization of card games through the Finance Act of 2007, have boosted betting activities in Italy. They support the legal betting environment.
The sites in the list below have undergone a rigorous review process. We examine factors related to security and licensing, how competitive their odds are, customer care team responsiveness, and first-hand user experiences. All these factors are explained in detail in the respective sportsbook reviews.
Top Betting Sites Italy
-
Best Offers
100% Bonus up to €100- Excellent live-betting option
- User-friendly mobile app & bank transfer
- Live-streaming on several sports.
-
Bonus 100% up to €50- Fast & user-friendly mobile application
- Excellent loyalty program
- Acca insurance.
-
Up to €300 Bonus- Known brand
- Promotions & odds available
- 10,000 live-betting events per week
-
100% Up to €100 Welcome Bonus- Numerous online betting features
- Sleek online sportsbook application & websites
- Different payment methods are available
-
100% match deposit bonus up to €500- Great streaming service
- Quick depositing and withdrawal
- Bigger welcome offers.
Table of Contents
- Top Betting Sites Italy
- List of Top Betting Sites in Italy
- Italy Betting Guide: Key Details for Bettors
- Top New Betting Sites in Italy
- Top Mobile Betting Apps in Italy
- Is Betting Legal in Italy?
- How Do We Rate New Betting Sites?
- Betting sites in Italy with the Most Competitive Odds
- Betting Bonus & Promotions in Italy
- Which are the Fastest Withdrawal Betting Sites?
- Finding the Best Betting Site in Italy: Essential Tips & Tricks
- Responsible Gambling in Italy
- Conclusion
- Frequently Asked Questions
List of Top Betting Sites in Italy
100% Bonus up to €100
Bet365
Bet365 is the best overall betting site in Italy that tops our list. It features an easy-to-use interface, and it’s devoted to sports betting, leaving users with a wide range of options from the over 40 sports varieties.
Bet365 was founded in 2000. It has a license from the UK Gambling Commission (which covers most parts of Europe, including Italy) and the Malta Gaming Commission. It’s among the oldest betting sites that have continued to offer quality casino games to Italian players.
If you love streaming games, for example, football, Bet365 is the ideal option. Users can stream Bundesliga & La Liga matches, but they must have a positive account balance or must have wagered within the past 24 hours. It’s worth noting that this top bookmaker in the Italian market has one of the best welcome bonuses: a 100% match deposit of up to 100 € with a minimum deposit of 5 €.
Pros
- Excellent live-betting option
- User-friendly mobile app & bank transfer
- Live-streaming on several sports.
Cons
- No VIP or loyalty programs
- High PayPal minimum deposits.
Bonus 100% up to €50
Betfair
This is Italy’s largest leading betting exchange, founded in 2000, that covers 32 sporting choices, such as Serie A, UEFA Champions League, EPL, and NBA. Betfair merged with Paddy Power in 2016 and became Paddy Power Betfair, currently one of the most prominent betting companies worldwide. Regarding safety, this best bookmaker in Italy is licensed by the UK Gambling Commission & the Malta Gaming Authority. (These two bodies offer licenses to reputable bookmakers). You shouldn’t worry about your safety while playing in Betfair.
Whether you’re streaming or playing eSports or live games, the website is highly responsive and fast to load. However, we think the website should upgrade its layout design and reduce the number of Italian betting markets displayed on the dashboard.
Pros
- Fast & user-friendly mobile application
- Excellent loyalty program
- Acca insurance.
Cons
- Slower paying out time
- Understanding exchange can prove difficult.
Up to €300 Bonus
William Hill
William Hill is the best mobile operator for sports betting in Italy. It was launched in 1934 in the UK and is owned by WHG International Limited. The Italian version, Williamhill.it got a license from AAMS, a reputable Italian gambling oversight authority in Italy. This bookie has a very responsive mobile app that lets users bet anywhere while on the go. This is an area in which some sports betting operators are still lagging.
It’s worth mentioning that this online Italian betting site has a trusted customer support team that’s always available 24/7 to ensure all your queries are attended to. We recommend you try the chat option for faster response since they respond to messages instantly.
Pros
- Known brand
- Promotions & odds available
- 10,000 live-betting events per week
Cons
- Outdated platform layout
- Advanced bettors get limited features
100% Up to €100 Welcome Bonus
Betway
Managed by Betway Limited under license number 15216, this top Italian bookmaker was launched in 2006. It initially focused on poker, bingo, & casino games before introducing sports betting. It’s headquartered in Malta and has previously sponsored teams like West Ham United, Werder Bremen, & Anderlecht. Additionally, Betway has a sponsorship tie-up with Ninjas in Pyjamas, a leading eSports team worldwide.
Its vast market variety (30+) & 95% payout rate make it a favorite for sports betting in Italy. Betway is AAMS regulated, and the bookmaker is also controlled by licensing bodies in the UK (UKGC), Belgium, Sweden, France, & Spain.
Pros
- Numerous online betting features
- Sleek online sportsbook application & websites
- Different payment methods are available.
Cons
- No bet builder
- Low welcome bonus.
100% match deposit bonus up to €500
Unibet
Unibet was launched in 1999. It is licensed by the AAMS, an oversight body that ensures you’re always protected while betting in Italy. The AAMS closely monitors its operations to ensure compliance with the rules and regulations.
This top bookie in Italy initially targeted the Scandinavian market but has spread to accommodate Italian players and others worldwide. You can trust Unibet as a safe bookmaker with a great collection of promotions and bonuses (100% match deposit bonus up to 500 €) to keep users playing. Additionally, Unibet promotes responsible gambling and has been recognized by bodies like GamCare, EGBA, & eCogra.
Pros
- Great streaming service
- Quick depositing and withdrawal
- Bigger welcome offers.
Cons
- All promos have wagering requirements
- Can limit big winners.
Italy Betting Guide: Key Details for Bettors
| 🌏 Country | Italy 🇮🇹 |
|---|---|
| 👌 Language | Italian |
| 💰 Currency | Euro |
| ⚽ Popular sports | Football, Swimming, Tennis, Cycling, Skiing, Volleyball, Basketball, Formula 1 |
| ⚖️ Is betting legal? | Yes |
| 🏛️ Regulator | Agenzia delle Dogane e dei Monopoli (ADM) |
| 🧾 Gambling taxes | 20% tax on winnings from gambling |
| 💳 Most popular payments methods | Bank Transfers, PayPal, Postepay, Credit/Debit Cards, Skrill, Neteller, Cripto |
Top New Betting Sites in Italy
There has been a dynamic evolution of the Italian betting market, with more betting sites coming into the scene. To fit in perfectly, the websites have taken the time and focused on offering better odds, exclusive bonuses, and cutting-edge technology for players. You’ll often get unique advantages on these new Italian betting sites as opposed to established ones, giving you more valuable and improved betting experiences.
Ready for a new online betting experience? Check out our expert-vetted list of new betting sites Italy below and enjoy the latest market offers.
Powbet: Launched in 2021
Although it debuted in 2021, Powbet rose in popularity, joining the list of best betting sites in Italy. Its Curacao license, 24/7 responsive customer support, live betting, eSports, and availability in over 10 languages make it a player’s favorite. Powbet offers 25+ sports betting markets—you’ll never miss something to bet on!
On signing up, players stand to benefit from a first deposit match bonus of 100% up to 100 €. Powbet ensures all player data is safe from unauthorized access through SSL encryption, accepts some cryptos (meaning more anonymity), and they’ve partnered with reputable game providers like NetEnt and BGaming to ensure users enjoy the games with better odds of winning.
Ivibet: Launched in 2020
Managed by TechOptions Group B.V. (reg. number 153194 (0)), Ivibet was launched in 2020 and is licensed by Curacao. Its sleek design and well-organized live sports betting section will keep you glued. At the click of a button, users can access over 30 markets, including tennis, basketball, football, soccer, and many more games. Remember, all this can also be achieved on the responsive mobile app—online betting made easy wherever, whenever.
Also, you’ll find crypto banking options on their website, something rarely found in older betting sites. Whether you’re a fiat or crypto lover, Ivibet got you covered. Besides, punters are awarded a welcome package of 100% up to 150 € matched bonus on their first deposits. The minimum bet amount in this top Italian sportsbook is 10 €, and you must meet the wagering requirements to withdraw winnings from the promotion.
Top Mobile Betting Apps in Italy
Smartphone technologies have revolutionized online sports betting in Italy. Betting apps are now a popular choice for bookies and casinos alike, allowing users to easily place live bets, checkfootball matches live scores, and even cash out conveniently. For an in-depth look into the matter, we have compiled a list of the best betting apps in Italy. Check them out below.
Bet365
Bet365’s application may not be among the most appealing in the Italian sports market, but it’s difficult to find anything wrong with it. With its Face ID and Touch ID, no one else can log into your account since they must undergo a security check. Like the desktop version, you can easily access all the sports options, an excellent feature by Bet365’s software development team.
William Hill
William Hill has an excellent sports betting application that’s supported in Android and iOS versions (memory requirement is around 20 MB for Android and 70 MB for iOS). Everything is more spaced out, and little adverts pop up as players use the app. The app’s top-notch performance with HD live betting makes it a perfect option for bettors who like playing via mobile apps. Tap on the bet slip to view and adjust any pending wagers and see your possible win amounts. For early payouts, the William Hill mobile betting app provides Cash Out and Partial Cash Out features to allow you to accept advance cashouts while sporting activities are underway.
Betway
Think about total and partial cashout, in-play betting, bet builder, live-streaming, gambling controls, and a quick bet system—all these are found in the Betway application. Through the software, you’ll get unlimited data about past game results, team info, and professional data analysis for individual team members. Betway is dedicated to continuously updating their application so users can have the greatest experience ever.
Is Betting Legal in Italy?
Betting in shops and online is legal in Italy. The Agenzia delle Dogane e Dei Monopoli oversees all gambling activities in the country. Italian legal laws allow online and offline betting from physical shops and protect players from fraud by betting agencies. Before operating in Italy, a bookmaker must have ADM-issued licenses issued.
How Do We Rate New Betting Sites?
Our experts at BetSurfer handle the task of ranking Italian betting sites seriously. We ensure that only the best online sportsbooks make it to our list. Our thorough assessment process covers all aspects that affect your experience. Below are the key factors we prioritize when rating the best betting sites in Italy.
-
Licensing & regulation
We only review and rank betting sites with verifiable licensing from ADM in Italy. Valid licenses confirm that betting sites comply with Italian laws
-
Safety measures
Our experts evaluate every site’s safety protocols, including encryption, privacy policies, & firewalls. We strive to review only sports betting sites in Italy that can protect user data
-
Betting market variety
We’ll assess the events provided by the sites. The best betting sites in Italy should have popular leagues & niche markets
-
Odds
These are an essential part of betting. We’ll compare odds across different online sportsbooks to find betting sites with worthy value
-
Bonuses & Promotions
Italian betting sites offer these perks to enhance user experience. They add value as wagerers can stretch their betting budgets
-
User Experience & Interface
We’ll also prioritize how easy it is to utilize the online betting sites. This includes navigation and loading speed. Betting sites with clear menus provide an enjoyable experience
Betting sites in Italy with the Most Competitive Odds
You should prioritize odds or coefficients when choosing Italian betting sites. Enhanced odds result in better returns on winning bets. Therefore, find trusted operators that offer competitive rates. The best sports betting sites in Italy that offer exceptional odds include:
- Betway
- Marathonbet
- Betfair
- 22bet
Betting Bonus & Promotions in Italy
New and loyal bettors are allowed by betting operators in Italy to maximize their experience. You’ll find these bonuses in these forms, including:
Welcome bonus
Upon signing up or making the first minimum deposit, new users get this offer. The bonus boosts new punters’ initial funds. In most cases, they will match your deposited amount. A welcome bonus is a perfect way to start with a higher bankroll.
Recommended Bookmakers: Bet365, William Hill, SNAI
No deposit bonus
This type of bonus allows users to place bets without funding their accounts. The no deposit bonus provides a risk free way of exploring online sportsbooks. Though small, it’s perfect for trying a bookmaker without losing real money.
Brands: Bwin, 22Bet
Free bets
Free bets allow you to place wagers without using your real money. They are often given as part of the welcome offer. However, you should utilize them for specific matches/betting markets. But read the policy, rules, and terms and conditions of a bookmaker first.
Recommended Bookmakers: Betway, 888Sport
Cashback
Cashback perks return a percentage of the lost bets. Getting some money back reduces the impact of your unsuccessful bets. Cashbacks apply to specific matches or time frames.
Recommended Bookmakers: NetBet, Marathonbet
Which are the Fastest Withdrawal Betting Sites?
Despite fast withdrawals ensuring you get your winnings faster, payment methods and online sportsbook policies influence processing times. Leading betting companies such as Bet365 and NetBet prioritize swift payouts. This works for users using e-wallets like PayPal, Skrill, and Trustly. Transactions on e-wallets are processed within hours.
Finding the Best Betting Site in Italy: Essential Tips & Tricks
It’s important to choose Italian betting sites that are reputable, reliable, and meet your needs. Below are some tips and tricks for finding Italy’s best sports betting sites.
-
-
Ask friends or fellow bettors
Referrals are a good resource for good operators. Ask friends and fellow bettors about their experiences with these operators
-
Contact customer service before you start
Test the site’s customer support for the sportsbooks before committing. Ask them a sample question to see how effective their responses are
-
Ensure the betting sites accept the Italian language
Always use sites that allow the Italian language. This eliminates understanding challenges and will enable you to navigate the website easily
Responsible Gambling in Italy
-
Set a budget
Before gambling, you should have a set budget and stick to it. Budgeting helps you avoid overspending
-
Recognize the signs of problem gambling
you should learn the signs of problem gambling. Most people chase losses or gamble with what they can’t afford to lose
-
Seek help for gambling issues
if gambling becomes a problem, seek professional help. Various help groups in Italy are there to help those struggling with gambling addiction
-
Use payment methods aligned with responsible gambling
several payment methods can help you manage your gambling expenses. E-wallets and prepaid cards, for instance, PaySafeCard offer better control
-
Use tools for responsible gambling
Italian betting companies offer tools to help users regulate their activities. Self-exclusion and reality checks are good examples
Conclusion
The best betting sites in the country have user-friendly interfaces, competitive odds, extensive sports markets, and secure payment options.
When choosing a site, it’s essential to prioritize platforms licensed by ADM (Agenzia delle Dogane e dei Monopoli) to ensure safety and fairness. Features like live betting, mobile compatibility, and enticing bonuses can further enhance your betting experience.
Ultimately, the ideal site will depend on your individual needs—whether you value live streaming, unique promotions, or a wide range of payment methods. Explore our top picks and find the platform that aligns with your betting style. Happy betting, and remember to gamble responsibly!
Virginia Kibathi
Countries Betting Experts
About the author
Virginia Kibathi is an experienced writer and researcher in the betting industry. She has a solid background in gaming trends and market insights. Virginia succeeds at thorough reviews and expert studies on sports betting landscapes worldwide. Her sharp eye for details of local markets and real-fact reports guarantee that readers receive accurate and reliable information that fits their needs.
Frequently Asked Questions
-
Who determines the odds of events?
The betting companies in Italy determine event odds. They assess factors like team performance, news, and player statistics.
-
What’s the maximum amount I can win from a single bet?
The maximum you can win from a single bet varies among sites. However, it’s influenced by several factors, including the maximum payout limits of the sport & betting sites.
-
How long does my withdrawal take?
Withdrawals depend on the sites and payment methods used. E-wallets process payouts within 24 hours, while banking options can take several business days.
-
What to do if the betting platform does not let me cash out?
Customer support can help resolve cash-out issues on all sites. Cash-out issues mainly occur due to technical problems or when you must verify your account.
-
Why are my favorite sports not available in the sportsbook?
Italian sportsbooks may not offer some sporting events because of licensing issues or market demand. In some cases, a bookmaker equally focuses only on popular sports. Otherwise, different bookmakers offer various sports.